In the third quarter of 2019, Out-of-Home advertising revenue was 7% higher than the year before.
That represents a $1.98 billion difference for that quarter alone. In total, the OOH sector made $6.44 billion from the first to the third quarter of 2019.
What’s even more surprising is that several tech firms, such as Amazon and AT&T, were among the top spenders in OOH ads.
If these digital firms spend a lot of money on physical, outdoor signs, then so should you.
Them investing in the best outdoor signage should be enough proof that these ads are vital to brands.
The big question now is, why exactly are these marketing tools crucial to businesses? How can they help make your cash register ring?
We’ll get to the bottom of all these questions below, so be sure to read on!
It Identifies and Distinguishes Your Brand
An outdoor signage stand boasting your brand name and logo identifies your business.
In fact, be it a signboard or a banner, the best print marketing materials will tell people right away who you are.
Consumers will know what the name of your business is, what it specializes in, and who it caters to.
Most importantly, they won’t confuse you with other brands.
It Attracts And Directs Consumers To Your Business
Keep in mind that the US is home to some 32.5 million businesses. Without signs, consumers will find themselves lost among these millions of establishments.
That’s why to consumers, signs are a form of direction — when they see it, they’ll know that they’re in the right place.
You can also direct those consumers using signs to follow in-store instructions that comply with social-distancing or any other messaging that needs to be communicated about keeping customers safe.
It Disseminates Information
Outdoor advertising signs can also feature a brand’s long-term, seasonal or situational message.
Long-term messages are those that resemble a brand’s mission and vision. Seasonal messages can be information about ongoing deals and promos.
If you’ve had to change your operating hours, then you can also use outdoor banners to let your customers know. You can also use these signs to tell them that you’re still offering emergency services, for instance.
It Makes Up for What Your Online Marketing Strategies Lack
Granted, Americans spend about 90% of their time indoors. Still, they use 7% of their time to venture outdoors. That’s almost two hours a day of being outside!
This is the time that they’re least likely to look at their phones and gadgets. They’re more likely to look at their surroundings, so you want to ensure that your outdoor signage are part of that.
It Can Be Portable
Online ads, as far-reaching as they may be, have a limitation: people can only view them online. Whereas many types of outdoor signs, such as A-frame signs and feather banners are portable. You can set them up outside, or bring them to trade shows and expositions.
Give Your Branding a Face Lift With the Best Outdoor Signage
These are just a few of the vital reasons why your business can’t do without the best outdoor signage.
As so many people are dealing with the challenges of the pandemic, outdoor signage has become an even more important communication tool.
With these signs, you can make it easier to understand how your business is operating and differentiate your brand from the competition.
Ready to strategically place those interesting and eye-catching outdoor signs for your business? Then please connect with us now for your free sign and banner quotes!
Does your business need fast outdoor sign printing? From full-color vinyl banners to A-frame signs, feather banners, and more! AZ Banners is the fastest printer in the West! Call 480-718-0544 for a free quote or request a quote online.