Most companies, especially those with retail storefronts, rely on foot traffic for reliable sales.
Because of this, quality business signs that build a local presence can enhance the success of companies in any industry.
Unfortunately, Googling “business signs near me” in a frantic effort to learn more is unlikely to yield purposeful results.
Read on to learn some tips and tricks to help you promote your business productively and effectively.
Know What You’re Conveying
Business signage should always have a specific message.
This message will depend on your goals.
For example, if you want to sell a specific blouse, the message of the sign should be that the blouse is both stylish and affordable.
If you simply want to drive people into the store, the message should be that your brand is committed to quality (and possibly willing to offer promotions).
Knowing what you’re trying to convey will help you design a store or window sign that’s relevant to consumers.
They’ll know what they’re seeing, why it matters, and why checking out your business is a good idea.
Be Purposeful About Text
No one wants to stand in front of a sign and read a wall of text.
Even those who have the time won’t want to take it, and they’ll just walk by the sign since it won’t catch their attention.
That’s why you need to choose the text you add to your sign purposefully.
Don’t go over a couple of short sentences.
The fewer words, the better.
So, instead of typing the full sentence “Come inside to take advantage of our 20% off promotion,” write something like “20% off in store.”
This is sufficient to convey your message and easy to skim in under a second.
Typography also matters when adding text to your sign.
Large, bold lettering in a clear font is critical.
Make sure that the text color pops against the base hue of your sign.
Choose the Right Medium
Business signage comes in many different shapes, sizes, and materials.
If you have big windows in your storefront, a large decal sticker may be the right choice.
If you want an indoor sign that drives people toward a certain section of your store, a big hanging PVC sign might entice them to come over.
Vinyl is a great material for those who want bright, popping colors on their signs.
It also is weather-resistant enough that you can erect the sign outside of your store.
A-frame signs are great indoor signage.
Banners also work wonders if you’re looking to take advantage of a lot of horizontal or vertical space.
Whether you want a pop-up retractable banner, pole banner, or banner made from mesh materials, there are great options available from AZ Banners.
Beyond “Business Signs Near Me”
Now that you know how to optimize your signs for local traffic, it’s time to stop aimlessly Googling “business signs near me.”
Instead, spend your time more productively and begin designing beautiful signage with AZ Banners.
Our team is committed to helping businesses enhance their visibility with PVC signs, window stickers, decals, and banners.
Get a quote for your project and start learning why we’re a good fit for your specific needs.
Seeking a reliable banner and sign printer? Look no further. Optimize local traffic with AZ Banners. Request a quote today or call 480-718-0544 now! AZ Banners offers fast turn-around and we deliver across the United States. Boost your brand today!
