Marketing trends change from year to year. Except for a few evergreen strategies like pops of color and minimal text, nothing is eternal.
Your print marketing strategy needs frequent updates, and banner graphics are an important piece of the puzzle.
Here, we’re going to talk about how you can design appealing banner stand replacement graphics.
Read on to get more foot traffic at your shop with quality custom-printed banner designs.
Consider the Practicalities
Banner stand replacement graphics need to fit onto your pre-existing pole or frame.
All you’re doing is switching the design out with another vinyl, fabric, or mesh insert.
If you don’t know the precise size of your stand, measure it and make sure that you order an appropriately sized custom-printed sign.
You should also think about the stand size in terms of spacing your new graphic.
You don’t want the main photo to only be at the bottom and cut off near people’s feet before they see it.
Too much white space in one area also leads to an unbalanced look, and people will think you’re sloppy and unprofessional.
Then, consider how the current banner attaches to the stand. Some use velcro while others use double-sided tape or staples.
Get an insert that will attach with the same method so you can replace it easily.
Think About the Previous Sign Graphics
Your previous pop-up banner sign graphics are likely outdated, but they probably worked for a while. Consider what about them was appealing.
Did you have a great color scheme? Replicate it with different shades of those hues.
Were people stunned by a particular product photo or infographic? Revamp it to tell the same story with a new look.
Did a QR code on the bottom of the banners direct traffic to your website and get you more online engagement? Put another QR code onto your new banner. Have it direct to another webpage.
This will let you optimize your sign by building on its best aspects.
Upgrade to a Visually Engaging Look
At this point, it’s time to design the insert with an understanding of current sign graphics trends.
Use bright colors and eye-catching contrast to ensure that it catches their eye.
Limit the amount of text so people don’t decide they don’t have time to look at the banner.
One current graphic design trend is minimalism, or the idea that less is more.
This involves simple images, minimal text, bold images with few intricacies, and monochromatic color schemes.
Brightly-colored text and simple, bright images also look great when placed on a high-contrast black background.
No matter what your message is, be sure to include your logo and brand name somewhere on the banner.
This is especially important if you’re displaying your banner stand anywhere besides right outside your store.
It’s what will drive traffic to your shop since people will know where to go.
Design Banner Stand Replacement Graphics the Right Way
Now that you know how to create banner stand replacement graphics that lead to a high ROI, it’s time to begin talking to experts about your needs.
AZ Banners is committed to printing a wide range of banner options including those made from fabric, mesh, and durable vinyl.
Request a quote for your project to learn the costs of your updated print marketing campaign!
Looking for Chandler AZ banner printing services to help with your pop up banner replacement? Elevate your business image with AZ Banners. Request a quote today or call 480-718-0544 now! AZ Banners offers fast turn-around and we deliver across the United States. So whether you are looking for a banner replacementÂ
