The picture-superiority effect is a well-researched phenomenon in which people remember images better than words.
It is central to marketing on many varieties and is one of the advantages of business signage.
Customers may not remember the name of a product or the company itself, but they can recall an associated image.
Signage can do much more though.
It can catch prospective customers’ eyes and relay important information.
For these reasons and others, you might consider updating your business signs.
This article covers the advantages of doing so Keep reading to find out how it can help your business. Read more “5 Benefits of Updating Your Business Signs”