36 Guerrilla Marketing ideas
By Bill / Banners / 0 Comments

Conventions are all about standing out, so companies are increasingly looking for outside-the-box guerrilla marketing ideas for trade shows that can help them differentiate and be memorable.

To help you accomplish your trade show marketing goals and adopt some buzzworthy crazy marketing tactics, consider using one (or all!) of the following ideas at the next conference you attend:

Create Pre-Show Buzz Before Your Big Event

Savvy exhibitors understand the importance of creating excitement among attendees before the trade show begins. After all, you have a lot of competition!

Distinguish yourself by doing some relationship building prior to the event so you are in the forefront of the minds of attendees. This can be done through traditional methods like social media posts/ads, print ads, email blasts, raffles, and mailers. You can also shake things up a little with these pre-show attention grabbers:

1. Use GoToMeeting or Facebook Live to Host a Virtual Conference, Q&A, or Webinar

Leverage a pre-show virtual event to showcase your expertise and show attendees how your products/services can help them solve their most pressing needs. To sweeten the pot, offer a freebie like an eBook, an industry report, a list of helpful tips, or another free download they will find valuable. This will keep your brand front-and-center when they show up to the trade show looking for solutions.

Be sure to include an irresistible call-to-action during your virtual event so attendees are excited to visit your booth at the show.

2. Use Pre-Show Gamification to Engage Attendees

Many exhibits include gamification during the trade show, but you can gain a competitive edge by engaging attendees via email, social media, or an app ahead of time with an interactive poll, assessment, survey, quiz, or online promotion. Bonus Tip: If you set up a website landing page for this, it will drive visitors to your website and help with lead generation!

Upon completion, prompt your audience to visit your trade show booth to get personalized recommendations based on their assessment responses, to pick up swag, see a live demo, or otherwise engage with you.

3. Let Employees Take Over Your Social Media

Give your social media manager a break and let another employee take over! This can be a fun, humorous way to connect with attendees ahead of time. The chosen (and preferably engaging) employee can offer behind-the-scenes information on your upcoming show, offer new product teasers, and respond to comments.

Attention-Grabbing Marketing Tactics to Use During Your Trade Show

Once you’ve generated some pre-event buzz, keep the momentum going with these creative marketing ideas:

4. Use Props

You don’t have to be Carrot Top to make great use of props during demos and presentations! Use a giant pointer hand instead of a laser or have puppet animals to aid in booth demonstrations.

5. Hand Out a Unique Swag Item

Trade show swag helps companies stay fresh in attendees’ minds, so give them a unique item like a lockpick set they can use later or something genuinely wacky like a cat toy to get people talking.

6. Have an Interactive Station

People cannot resist playing with interactive demonstrations, so build a sturdy exhibit-style device and let people have a go at it.

7. Give People a Selfie Station

People love taking selfies, so give them a Hollywood red carpet style step-and-repeat banner or a fun cutout display to encourage them to snap pictures.

8. Provide a Place to Relax

Free coffee and charging stations are staples of conferences, but how many booths give people a place to play video games or just watch some TV?

9. Make a Game Out of It

Give people scavenger hunts or other interactive games and give out prizes.

10. Offer Snacks

Many people skip breakfast or forget to eat when attending conferences, so offering candy or snacks can be a great way to warm them up to your brand. If it’s in your budget, consider branded packaging.

11. Busk for Your Brand

Street performers, or “buskers,” know how to draw a crowd, so hire a juggler, musician or magician to catch people outside the venue and get their attention.

12. Hire a Celebrity Impersonator for Your Booth

Why have any old person represent your booth when it could be an impersonator of someone everyone knows and loves?

13. Use Pop-Up Banner Stands with Eye-Catching Images

Many booths bring along their own banner stands, but how many have pictures of gross bugs or delicious looking foods gracing their displays?

Other Ideas:

  1. Run a contest to see who can get the most shares from a post using your hashtag.
  2. Create a flash mob event with performances or funny costumes.
  3. Hire a vendor to give out free popcorn or hot dogs outside the venue with your brand on them.
  4. Stage mock battles with styrofoam weapons to draw attention.
  5. Let people print out postcards for friends and family at your booth.
  6. Hand out keys, but don’t tell people what they are for; have a locked display elsewhere on the premises with a branded promotional diorama inside.
  7. Hold contests such as karaoke, marshmallow eating or video game challenges.
  8. Run profiles and interviews on attendees through your social media pages.
  9. Print a fake newspaper with humorous headlines and mentions of your brand; set these out near normal newsstands.
  10. Give away wearable accessories, like slap bracelets, tails or animal ears.
  11. Use Legos or similar toys to construct mock versions of your product or headquarters.
  12. Sponsor pedicabs and other local service businesses to carry your logo near the venue.
  13. Purchase a tab at a nearby bar, and hold a contest to see who can discover where it is first.
  14. Satirize common trade show practices, like holding a horrible product demo that falls apart.
  15. Use chalk art outside the venue to improve brand recognition.
  16. Hold surveys to learn more about attendees’ interests and preferences and use the information next year.
  17. Use mascot performers or people on stilts to break up the monotony of the convention floor.
  18. Have an eye-catching booth design that mimics something familiar, like a phone booth or ice cream truck.
  19. Offer valuable tips to other attendees and give them “cheat sheet” business cards or handouts with your brand on them.
  20. Collaborate with another attending company to tout a humorous combination of your brands, like golf shoes that grow grass on them.
  21. Create a challenge that raises awareness, like how Charity Water asked attendees to carry 40 lbs of waterlike people in villages do every day.
  22. Stage an Alternate Reality Game, similar to a mystery dinner or “escape the room” challenge involving actors and subtle clues.
  23. Take a page from big brands’ best event marketing ideas.

Help Draw Attention with Great Event Banners and Graphics

No matter how innovative your trade show marketing ideas are, you will still need old-fashioned branding tools like banners, pop-up stands, posters, graphics and backdrops to make your booth look professional.

You can work with a custom order banner print house in Phoenix to make this happen and ensure that your presence at the next event or trade show can really make an impact.

Read more “36 Guerrilla Marketing Ideas for Trade Shows”

Feather Flag Assembly Instructions

When AZ Banners ships your order, we make sure to include a set of feather flag assembly instructions that visually guides the assembly process. However, some people may want additional guidelines to accompany their feather flag assembly instructions, so here are some additional explanation and an alternative set of instructions to help make assembly as quick and easy as possible. Read more “Easy Feather Flag Assembly Instructions to Setup Quickly”

Businesses should never overlook the advertising draw and appeal of outdoor A-frame signs because their customers certainly won’t.

A-frame signs, also sometimes called sandwich boards or sidewalk signs, occupy a critical viewing space just below eye level. While dead-center eye level would seem to be the most noticeable part of the human perspective, having objects just above or just below this center line makes us naturally drawn to look. This reflex is likely a product of evolution since it resembles scanning the ground or the sky for potential predators and prey. It can even be demonstrated in the professed “rule of thirds” in artistic composition.

These signs are versatile, ultra-portable, and give you the freedom to advertise without the permits or other constraints you may have to contend with when using other types of signs.

Read more “5 Ways Eye-Catching Outdoor A-Frame Signs Boost Business”

Custom Pop up Tents Printing
By Bill / Banners / 0 Comments

From trade shows to local festivals, there’s always another event just around the corner that offers you a chance to market yourself.

Custom pop-up tents could be your secret weapon to standing out in the crowd of vendors. Inexpensive and easy to use, custom tents offer a versatile and functional addition to your booth at any upcoming event.

Consider these benefits of custom pop-up tents for your business. Read more “5 Big Benefits of Using Custom Pop-up Tents for All Kinds of Events”

bandit sign printing
By Bill / Signs / 0 Comments

The average business puts away 10% to 12% of annual projected sales amounts into the year’s marketing budget. Companies spend a huge portion of their budget on advertising. If only there were a better, cheaper way to find and attract new leads.

While digital marketing is on the rise, many experts have forgotten about the more traditional methods of advertising. These include radio, TV, and print ads. Read more “5 Ways to Promote Your Business With a Bandit Sign”

Create Custom Printed Tablecloth
By Bill / Banners / 0 Comments

Custom banners, check. Promo pens, check. Business cards, check.

While you may think you’ve got everything ready for your upcoming trade show, there’s one thing you’ve forgotten. A custom printed tablecloth!

But can’t you just use a normal tablecloth? You can, but if you do, you’re missing out on a super advertising opportunity.

So how can you use a printed tablecloth to market your company? Read on for the 411 on how to turn your table into a brand ambassador. Read more “How to Use a Custom Printed Tablecloth to Market Your Organization”

By Bill / Banners / 0 Comments

With so many businesses and startups today, attracting people to your events can be difficult. Standing out in a sea of competition is one sure way of improving sales.

Creative banner designs are one way you can draw attention to your brand or business.

Read on to learn more about how to make your banners stand out. Read more “5 Tips For Creating Unique Banner Designs For Schools, Clubs & Charities”

printed feather banners
By Bill / Banners / 0 Comments

Did you know that the average American views as many as 4,000 advertisements every day?

Why should you care? As a business owner, the last thing you want to see is your advertising efforts fall flat.

When it’s time to draw up your marketing budget, what should you include? What’s a sure way to attract new customers to your business?

Have you considered ordering a printed feather banner? Here are several ways you can use them (and several reasons why you should). Read more “How to Use Printed Feather Banners to Drum Up More Business”

Tips for Portable Trade Show Displays
By Bill / Trade Shows / 0 Comments

Trade shows offer you an ideal opportunity for face-to-face meetings with potential customers about half the cost of meeting in their office. Of course, trade shows aren’t just about meeting warm leads, they’re also about snagging new leads.

That’s where your portable trade show displays come into the picture. They must do a lot of the heavy lifting in terms of getting people over to your booth. Keep reading and we’ll give you some key tips for making those displays irresistible.  Read more “Tips To Make Your Portable Trade Show Displays Irresistible”