Political signage encourages name recognition of candidates to the point that it can make a fictitious candidate stand out over real ones.
Political campaign signs can make a difference in election results in crowded elections.
Getting political sign printing right, then, can boost any candidacy.
Avoiding errors in your signage can give voters confidence in the campaign and help broadcast a clear message.
If you want to get the most out of your signage budget, keep reading.
We’ll cover common sign printing errors and what you should do instead.
1. Wrong Proportions in Political Sign Printing
Political sign designers sometimes love their innovative visuals too much.
A big piece of art draws the eye away from what matters most.
Remember that most people see signs when they drive by a yard or business, which means they only see them for a few seconds.
An effective sign spends more of its real estate on the candidate’s last name than anything else.
Doing this can get challenging if your name is “Bartholomew Nye” or “Clementine Amos,” but it will still help.
Most voters will discuss you by your surname unless multiple candidates have the same surname.
2. Ugly and Muddled Colors
One of the top printing tips for campaigns looks at sign color.
Your colors should have good contrast and avoid the chromostereopsis effect.
Contrast refers to the difference between colors.
Your sign should use a dark, high-value background color like black, blue, or forest green alongside a light color like white, light grey, or yellow.
Chromostereopsis occurs when you place blue and red, blue and grey, red and grey, or red and green next to each other.
Skip any of these pairs as a text-to-background pairing, as it gets unreadable and sometimes leads to signs that seem to move or vibrate.
Avoid colors already in your environment, such as white backgrounds in snowy regions.
Make sure not to use your opponent’s colors either.
3. Getting Too Busy
Three fonts, a big graphic, and a candidate photo overwhelm the eye.
Rookie designers looking to avoid sign printing mistakes should keep it to simple, straightforward designs.
Look at presidential sign designs for examples.
Candidates for national office keep their signs to a few colors, white text, and a simple design at most. Do what works.
4. Wrong Size
Large signs take up more space and cost more.
If you keep your sign simple and adhere to these sign design tips, you can get away with a smaller political sign size.
5. Material Matters
A cheap sign won’t stand up to inclement weather.
Unless you live in an area where the weather remains perfect, invest in a solid material like weather-resistant corrugated plastic.
Signs conveying important messages, whether construction site signs or political candidacies, should hold up under difficult outdoor conditions.
The Medium Is the Message
Political sign printing makes a difference in tight races.
You should invest in the quality of your design and the material and avoid mistakes that waste that investment.
If you need a quality banner or sign, call on AZ Banners.
Our speed and ability to ship anywhere have made us the trusted name in signs and banners in and near Phoenix, AZ. You can contact us with any questions or get a free quote.
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