updating your business signs
By Bill Schumann / Signs / 0 Comments

5 Benefits of Updating Your Business Signs

The picture-superiority effect is a well-researched phenomenon in which people remember images better than words.

It is central to marketing on many varieties and is one of the advantages of business signage.

Customers may not remember the name of a product or the company itself, but they can recall an associated image.

Signage can do much more though.

It can catch prospective customers’ eyes and relay important information.

For these reasons and others, you might consider updating your business signs.

This article covers the advantages of doing so Keep reading to find out how it can help your business.

Address Damage

A very basic yet major reason to upgrade your business signage is if it is old and worn out.

Weather damage or other types of wear and tear to signs or banners over the years can make them look shoddy and cheap.

An upgrade can give your business a new look that is fresh and enticing to customers.

Most importantly, it replaces any unsightly signs that may be on their last leg.

Improved Business Reputation

One of the most important reasons to update your business signs is that it heightens your business’s image.

Faded colors can convey that your company is also old and outdated. Dilapidated and worn-out banners and signage might prompt customers to think that your business practices are neglected as well.

Updated signs can present a new look that is appealing to customers.

It also can signify that your company is modern and thriving, and that you put effort into even the smallest details.

Contrast With the Competition

Another reason to update your business signs is that it can distinguish you from competitors.

This can be a big plus in general, but it is especially important if you live in an area where there is a lot of competition in the type of goods or services you offer.

New signage can set you apart.

It can make your business more noticeable and memorable to prospective clients, which can give you a much-needed marketing edge.

Enhanced Brand Consistency

If you have collected signage, banners, or other branding materials incrementally over the years, there may be some inconsistencies.

Common ones include:

Updating your business signs can bring uniformity to branding that both looks great and creates consistency in any marketing you do.

This can translate to better brand awareness among customers.

Learn More About Updating Your Business Signs

Updating your business signs can yield many benefits. It can help bring about a new, distinct look that has lasting associations with existing and potential customers.

A reputable manufacturer can further advise you on business sign design tips.

AZ Banners is a family-owned and operated business that has been providing the highest quality signage products since 1996.

We offer an array of banners and signs, including outdoor vinyl, mesh, and pole banners, as well as A-frames, window signs, and more.

Reach out to us today for a free quote or to learn more about how to update business signs.


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