Trade shows offer exciting opportunities for brands and companies of all sizes, but exhibitors have to get everything right if they want to make a good impression. If you are wondering ” what marketing collateral do I need to get ready for my trade show?” then read on for specific, effective advice on what to bring and why.
Marketing at trade shows involves a high amount of preparation to ensure that your branding is visible and that your messages are clear. To accomplish these goals, companies are going to have to prepare with some critical materials, including marketing brochures, banners, branded linens, business cards and more.
Branded Table Skirt
Your packing list should include a set of fresh, clean linens for every 1-2 days of the trade show plus a backup in case of emergencies. The last thing you want is to have someone dribble their coffee on your table in the first 20 minutes of the event and have that stain hang around until the moment you pack up.
Screen-printed tablecloths are generally more beneficial than embroidered ones since they tend to be cheaper and offer bolder, more visible graphics. If you wanted to save money, you could use a runner or table throw on top of your clean linens, allowing you to get maximum mileage out of one printed cloth.
Pop-up banners are excellent for trade shows because they are so compact but make a big impact. In just moments, you can have a colorful banner displayed to reinforce the values of your brand or promote a new product/service. If you have lots of great assets, such as infographics and highly effective calls to action, you may want to invest in two or three pop-up stands to flank your booth.
10’x10’ Booth Graphics
You want your booth’s messaging to communicate both up close and across the convention hall. This necessity means you have to go big with your graphics. You can print a custom vinyl banner designed to complement your booth space with a bold, readable logo. You can also supplement this logo with an engaging graphics wraparound for the outside of your booth.
Make sure your graphics can communicate at a distance by zooming out on your design and printing a test proof.
Handouts, Pamphlets, and Business Cards
In addition to the assets that stay put, you will want booth visitors to have something they can take with them to keep your brand fresh in their mind. Try to provide some sort of added value to prevent them from immediately forgetting about your brand or throwing the handout away. For instance, an awning company at a home show can provide tips for controlling insects around the house in the summer months.
If you need any of these graphical materials — and others we have not mentioned — then you can work with a trade show print house in Phoenix AZ to produce the exact custom art and text you need.