Marketing is not an exact science, but it’s close.
It comes down to putting your best foot forward, and there are some proven ways to do so.
With marketing backdrops, there is almost an infinite number of choices.
Making the right selection could mean the difference between your company or product standing out in a crowded field or getting overlooked.
Once you understand some banner basics, you can make more informed choices.
This article covers everything you need to know about custom vertical banners.
Keep reading to find out how the right display can help elevate your business marketing game.
Advantages of Vertical Banners
The goal of all banners is to grab attention. Horizontal and vertical banners do this in distinct ways when marketing a business.
Horizontal banners are great for advertising large yet minimal text across a wide space.
On the other hand, vertical banners are naturally limited in the size of words they can accommodate.
They offer other distinct advantages, though.
One of that, since they are less common than horizontal banners, they stand out.
They also offer the unique advantage of advertising a narrow, otherwise unusable wall or space.
You can also transport and display them on retractable stands.
(Whereas horizontal banners require supports placed across a wide space).
Vertical banners also offer advantages in terms of content.
They can accommodate a “portrait layout” or otherwise elongated logos or images.
Another advantage of vertical banners is that they lend themselves to creating a “cascading effect” in the display.
This allows the reader to naturally move their way down the banner.
This does mean that the information needs to be concise.
However, you get more consumable info relative to the space than you would with horizontal banners.
Customization Advantages
Besides the general advantages of vertical banners, there are distinct benefits of using custom banners.
One of the biggest plusses is that they are reusable.
Other marketing materials, such as business cards, billboards, and newspaper or online ads, need renewal.
With custom vertical banners, there is only the upfront cost of production.
Next, custom banners allow you to not only add whatever content you wish but to choose virtually any size.
If you prefer something big and bold, that is doable.
You can also go smaller for more intimate displays.
Customization also allows you to choose different price points.
You can select economical materials with no bells and whistles to stay within budget.
You can also go with high-end fabrics and displays.
A final advantage of custom vertical banners is that respected production companies can advise you on the most effective banner trends and marketing display techniques.
They can make recommendations to ensure your display stands out and conveys the information that you need it to.
Find Quality Custom Vertical Banners Near You
Now that you understand the uses and benefits of custom vertical banners, you can decide if they are right for your business.
They can help elevate your business marketing efforts in a unique and compelling format.
AZ Banners is a family-owned and operated business providing the highest-quality products to customers since 1996.
Besides custom banners, we offer a range of signs, decals, and other products to help you take business marketing to the next level.
Reach out to us today for a free quote or to discuss vertical banner ideas.
Banners on the cheap? Now that you understand the uses and benefits of custom vertical banners, you can decide if they are right for your business. Request a quote online or call 480-718-0544 now! AZ Banners offers fast turn-around and we deliver across the United States.
