When you participate in a trade show, you have to know what you’re up against. Everyone in there will be looking to make a splash in the hopes of gaining more exposure and meeting prospective clients.
If you don’t step up your game, you’ll just be one face in a sea of hundreds. But how do you do that, especially when it seems like all the flashy, gimmicky stuff has been done before?
To make sure your business isn’t overlooked, it’s time to get creative. Here are 4 trade show display ideas you should definitely try for your next event.
1. Let Form Follow Function
Form follows function is an axiom credited to famous architect Louis Sullivan. It means that the starting point of any building’s design should be its purpose.
You should apply the same principle to your booth design. List your functional needs so you can get a good idea of what display elements to include in your booth.
For example, should you go for tabletop product displays? Or are you better off having a clear, open space so you can run demos?
While clarifying your functional needs, don’t forget about the venue. A tradeshow with wholesalers is a different environment than a farmer’s market.
2. Make the Most out of Your Space
Every trade show is different. Your collapsible booth might work perfectly for one event and be all kinds of wrong for your next one. To avoid this problem, don’t forget to check out the space provided for your booth.
You should also have several plan Bs when it comes to booth ideas. That way, whether you’re given a huge space or just a box, you can make the most out of your space.
If you feel that your booth space is just too little to actually make an impact, don’t hesitate to use these guerrilla marketing tactics during the event.
3. Tell Your Story
Your brand story, that is. Of course, since this isn’t your website, you have to do it with trade show display materials. Focus on creating a strong visual story.
This could be in a form of a powerful image in your backdrop or a punchy tagline. The important thing is to let your display do the talking. This isn’t the time to go for generic graphics.
When it comes to vendor booth display ideas, go bold or go home.
4. Let Customers Find You
Aside from using display materials that turn heads, make sure you don’t let visitors go without getting their contact info.
If you didn’t have a chance to talk to some of the attendees, hand out some branded promotional items or put business cards on the display.
Not everyone who comes to your booth will be a loyal customer. But those who will be could only do so if they know your contact details.
Want More Trade Show Display Ideas?
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You’re sure to get all the trade show display ideas you need, including trade show booth ideas for small budgets.
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