If you’ve seen a banner covered by a repeating logo behind a celebrity at an event or stood in front of one yourself, then you’ve witnessed a step and repeat banner in action. It’s one of the most popular trade show trends.
This marketing tool has been showing up everywhere for a reason: it’s another way to promote your business for a modest fee. Photos featuring step and repeat banners tend to show up everywhere including news sites and social media.
Here’s everything you need to know about step and repeat banners and why they can be an effective way to promote your business.
They Fit Every Marketing Budget
We know that one size doesn’t fit all when it comes to promotional materials for your business. Luckily, step and repeat banners come in a variety of sizes and materials to fit every company’s budget.
They usually start around the 8′ x 8′ size and the width can go as long as 16 feet before a custom print job is required. You can even get a skinny step and repeat banner that is 4′ x 8′ for extra tight spaces where you’d like to show a little branding.
A smaller step and repeat backdrop is obviously a great option if space is skimpy and will cost less. A wider backdrop allows for more people to fit into a photograph and can make a greater impression at an event.
How Much Do They Cost?
It depends on the size and material used to create the panel but to give you an idea, an 8′ x 8′ step and repeat banner can cost anywhere from $100 to over $500. The two most popular material choices are vinyl and fabric; here are the pros and cons of each.
Vinyl: the cheaper option, but it tends to have a glare as light just bounces off of it and it can wrinkle easily. Some printers can give you the option of “matte vinyl” to reduce the glare. Providing your own lighting for photo taking can also cut unwanted glare.
Fabric: the superior choice if you’re willing to pay more. It doesn’t reflect light and is more resistant to wrinkling and creasing.
Benefits of Owning a Step and Repeat Banner
Step and repeat banners are considered a great investment for businesses because they often get reused at trade shows, sponsored events, and even in the office lobby. Here are just a few of the benefits of owning a step and repeat banner:
They Make a Great First Impression
These banners make your brand look “legit” and help it stand out at events and fundraisers.
They are the Branding Gift That Keeps on Giving
Photos taken in front of step and repeat banners tend to get shared on social media, where they live on.
Big Name People Love Them
Executives, entrepreneurs, and celebrities naturally gravitate towards step and repeat banners. It makes them feel like they’re getting star treatment. These photos can then be shared on your social media channels and posted to your website.
With Care They Last a Long Time
Take proper care of rolling up and storing your step and repeat banner so that you won’t need a replacement banner any time soon. Invest in a storage or carrying case to keep it clean and ready to roll out at a moment’s notice.
Get Your Free Quote
Now that you know how trendy the step and repeat banner is and the benefits of having one in your arsenal of marketing materials, contact us about printing options for your brand. We’ll be happy to give you a free quote.
Looking for a step and repeat banner printing company for your next promotional event? Contact the fabric & vinyl banner experts at AZ Banners to discuss your project today! Request a quote online or call 480-458-8128 now! We offer affordable services and fast turnaround!