Many of us have such short attention spans these days. Just take a moment to look up from your mobile device and peer over to the car next to you. Likely you will see a fellow motorist engaged with some sort of web-enabled apparatus. How is it then that we can hope to grab even a sliver of that precious attention span?
One of the reasons why banners can work for you in your marketing or advertising efforts is that they get noticed by large numbers of people driving or walking by your business. Someone driving the same route to work every day will certainly notice a prominently placed banner that wasn’t there the day before. An impression will be made as they have a few seconds to consider the message and it is committed to memory.
Another reason to employ the use of banners in your sales strategy is the fact that they are affordable. For under $100 you can create a large outdoor sign that will last for years. That’s some very cost-effective advertising provided the banner is placed in the best possible location. Another benefit is the versatility that banners offer, they can be taken down and re-hung at another time depending on your event schedule.
There are many types of banners and ways to display them outdoors. From large vinyl banners attached directly to a building to a fabric feather banner moving with the breeze, there aren’t many outdoor advertising options with better value.
Lastly, remember that in outdoor banner advertising less is more. Be quick in your message and you’ll have made a short but memorable impression on a potential customer. The most effective banners usually have one or two lines of bold text so the reader can absorb the entire message within a few seconds. In fact, the less information on the banner the more likely it will be noticed in the first place.