Are you looking for a magnificent backdrop to take to the next sales convention that your company attends?
Do you want to have a banner that’s picture-ready at your next gala or company event?
If so, then you need to learn all that you can about optimal design for backdrops and banners.
Backdrop banners are a vitally important piece to the puzzle.
They can make your brand pop at the event that you’re attending, attracting more customers to you.
See below for an in-depth guide highlighting several key design tips that you should consider when creating custom backdrop banners.
Be sure to apply these to your design.
1. Use Color Psychology to Your Advantage
While you might not think it, the colors that you use in your company’s logo, backdrop, banners, etc. sends a subliminal message to all who lay eyes on it.
That’s the way that life is in general.
The colors that you surround yourself with play a crucial role in how you perceive your day.
Color psychology is a valuable asset to anyone designing a backdrop, or any other promotional material.
For those of you that are unfamiliar, color psychology is the study of how different colors send subliminal emotions to the brain.
The different colors send different subliminal messages.
You can use those colors to your advantage.
For example, if you want to make your brand seem exciting, you can use red.
If you want to send a positive vibe to anyone that sees your backdrop, implement yellow into it.
Color psychology is a valuable asset to companies everywhere.
By simply feasting their eyes on your backdrops and banners, your prospects can get a firm understanding of what your brand is all about. That’s amazing!
What messages are you trying to send to your target market? What colors attract them? How can you design your backdrop in a way that appeals to them? Only you know the answer.
2. Contrast is Key
As we just discussed, color plays an important role in your company’s backdrops and banners.
However, flooding it with colors that are indistinguishable from each other is a recipe for disaster.
If the colors are too close together, your target market won’t be able to decipher the name of your brand, your logo, etc.
Trust us, they won’t exert any extra effort to try, either.
Statistics show that clients only give visual marketing ads a few seconds to grab their attention.
If your backdrop is hard to read, they’ll look away and keep on walking, never thinking about your brand again.
Think about the colors you want to include in your banner or backdrop.
Keep it to 2 or 3 colors at most.
Then make sure that the rest of the sign is distinguishable from the rest of it.
People often wonder why the St. Louis Cardinals use green for their backdrop’s main color when it isn’t a color they use in their uniforms. This is exactly why.
The green backdrop makes their cardinals logo and sponsor logo more prevalent.
Not to mention that green sends a subliminal message of peace, health, and growth!
3. Prioritize Space and Balance
You want your backdrop to send a message of your company being even-keel and professional.
However, if your sign shows a lack of proper spacing, the entire design will look like a jumbled mess.
Again, customers won’t be able to decipher the different images.
Put yourself in the shoes of one of your customers.
If you’re walking down the walkway at a tradeshow and peek over at your booth, would you be able to tell what your backdrop/banner says from 5 to 10 feet away?
Spacing is also important because it shows uniformity and discipline, two things that all customers look for in the brands they follow.
They only want to buy from the companies that they trust.
It might sound crazy, but the spacing in your sign sends subliminal messages to your target market that is hard to undo.
Make sure you get it right the first time!
4. Consider Your Primary Use
How will you be primarily using the backdrops and banners that you’re creating?
Will these are all-purpose items that you use for every occasion?
Are you looking for a backdrop to use at sales conventions, networking events, tradeshows, and so on?
The primary usage of your backdrop is important to consider.
For example, if you’re looking for one to use at tradeshows, then you need a backdrop that is portable and easy to set up.
This also helps you in the design process.
What would appeal to the guests of the events that you’re designing the backdrop for?
Envision it with your eyes.
5. Don’t Overuse Your Logo
Your logo is precious to your brand.
It shouldn’t be overused or tossed around like a common marketing tactic. Use it sparingly.
This is especially important when designing your backdrops and banners.
Only use your logo as much as you see fit.
If you place it throughout your backdrop, then the logo will appear repetitive and lose some of its flairs.
Your target market will start to look over it since they’ve seen it too many times.
Invest in Backdrop Banners for Your Company Today
Now that you have seen all of the different design tips and tricks to consider when creating your backdrop banners, be sure to use them to your advantage.
Be sure to visit this page to see answers to some of our most frequently asked questions.
For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.
Are you searching for an affordable custom banner printer AZ Banners offers eye-catching custom banners and signs to help you boost your brand. Get started today by requesting a free quote online or call 480-458-8128!