A first impression is a lasting one. And you might not realize just how little time it takes to form one.
According to one study, it can take as little as a tenth of a second for a person to start to form a first impression.
So if you’re advertising your golf course, you need to capitalize on that tiny window by making the maximum impact possible.
Used well, golf course banners can be a clear, concise way to attract new patrons.
Here are some design tips to help you make a strong first impression.
1. Keep It Simple
A banner doesn’t afford an infinite amount of space.
Rather than view that as a limitation though, you could use it to your advantage.
In outdoor spaces, people are likely to focus on their surroundings, especially if they’re driving.
So by simplifying your message and imagery, you increase the chances that viewers will absorb the totality of your banner before they have to divert their attention.
2. Use the Right Font Size
The right font size for your banner will depend on where you plan to display it.
As a general rule of thumb, you want every letter to be ten inches high per 100 feet of visibility.
Using that as a starting point, you can rank each line of text by importance and size them accordingly to ensure that the most important information is seen first.
3. Have a Clear Call to Action
The call to action is the message of your banner, and as such is one of the most important elements.
So for effectiveness, you want to make it as clear and orderly as possible.
Express your message in as few words as possible, limiting it to something as simple as a special offer or directions to your course.
Then, be sure to display the call to action in a prominent position.
4. Color and Contrast
We’ve established how quickly a first impression can form.
But did you know that color is the single most important design factor in making that impression a favorable one?
Color plays a major role in determining mood, so selecting a base color that consumers are likely to associate with golf like green or blue is a good start.
After that, use a color wheel to select a font color the contrasts nicely from the base without being glaring.
5. Buy Local
There are workshops overseas that can supply you with banners in bulk.
However, if you support your local banner companies, they’ll support you in turn.
When you buy locally, you can count on a company that knows the value of maintaining its reputation.
So you can count on them going the extra mile to provide quality work, clear communication, and insights on the area.
Draw a Crowd With Great Golf Course Banners
These basic principles are the cornerstone of most visual design.
Keep them in mind, and you’ll have no problem creating golf course banners that will keep attracting patrons throughout their lifespan.
Particularly if you plan to host special events like tournaments at your course.
To make the most of these design principles, check out our guide on using banners to promote your next event.