Local stores and chain stores have very different approaches to serving customers. This is especially true for people looking to print banners and other marketing materials for their business. They struggle with staying local or going with a bigger, cookie cutter type business. Discover below an argument for both local and chain printing shops.
A large company has many factors to consider that lie outside the community that a store is located in, that store generally does not reflect the values and needs of the community as much as a local custom business banners store can. Also, local store owners can recognize repeat customers and other local figures, incentivizing them to care more about how their operations affect others.
These considerations all make a locally based store more friendly to work with and more responsive to your needs as a customer, including pricing considerations. You can read on to find out how a local Phoenix banner print shop can serve you better whether looking for custom vinyl banners, sports signs or anything else.
Local Custom Banner Printers Can Meet Your Needs More Closely
Big chain stores can compete with smaller ones mainly by providing a consistent environment and taking advantage of economies of scale. Distribution agreements, for example, can allow them to supply customers with vinyl materials at what appears to be a lower cost per yard compared to other direct sources.
However, this access to supposedly cheap goods comes with many side costs. Special orders of different materials are discouraged through high markups. Additionally, the retailer will want to emphasize price over quality. They will also likely try to shoehorn customers into a set of standard design choices intended to make their workflow from location to location more consistent. Their name of the game is also high volume customer order turnover since their cheap banners offer slimmer margins.
In the end, you are asked to either pay slightly less for inferior products or deal with annoyed sighs as they figure out how to print the graphic design you actually wanted.
Local custom banner printing can always order products to match your exact needs. Since we work closely with all of our customers, we have no problem suggesting materials or design choices to fit their project. We never lose patience, either, because being rude to a customer from a pool of hundreds of locals is far worse than a pool of millions nationally.
Also, we can supply cheap banners as needed along with all of the information the customer could use to make an informed decision. For instance, if you want a cheap banner for outdoor use, we can help you choose one that has less chance of plasticizer migration, which makes the banner fade and crack less quickly.
Local Banner Shops Care More About Their Customers
Working at a chain retail store usually isn’t the best job available. Hours are often limited, wages are low and inconsistent management practices can sour employee relations. As a result, labor turnover is bad, so many employees never get the chance to become skilled at their jobs.
With a local business, we try to keep our workers around. We also try to keep customers around by controlling the way our smaller, more knowledgeable worker crew interacts with them. As such, we are always willing to be flexible with deadlines or even pricing arrangements. The end result is better service from more experienced workers.
For instance, turnaround time from a local business can be hastened to make time for important deadlines. While a big chain may chide workers for moving the production schedule around, we feel like we have the sense to see which orders can go out first and which ones can wait. Therefore, if you need banners at sporting events in time for the big game, we can accommodate that.
With all these advantages in addition to our 24-hour online ordering system and nationwide shipping, we can provide many of the conveniences of a chain store along with far better, more sensible customer service.
Let us show you why we are a leader of custom business banner printing in Phoenix by placing an order with us today.