Businesses should never overlook the advertising draw and appeal of outdoor A-frame signs because their customers certainly won’t.
A-frame signs, also sometimes called sandwich boards or sidewalk signs, occupy a critical viewing space just below eye level. While dead-center eye level would seem to be the most noticeable part of the human perspective, having objects just above or just below this center line makes us naturally drawn to look. This reflex is likely a product of evolution since it resembles scanning the ground or the sky for potential predators and prey. It can even be demonstrated in the professed “rule of thirds” in artistic composition.
These signs are versatile, ultra-portable, and give you the freedom to advertise without the permits or other constraints you may have to contend with when using other types of signs.